fal

fal is a serverless cloud platform for generative AI inference, focused specifically on media: images, video, audio, and 3D. Developers and enterprises call a single API to run 600+ AI models — including image generators like FLUX and video models — without provisioning or managing GPU infrastructure. fal handles all resource allocation, scaling, and orchestration behind the scenes. The platform also supports fine-tuning, multi-model workflows, and enterprise features like private VPCs and audit logging. Pricing is purely usage-based, making it accessible to indie developers and large teams alike. Customers are builders: AI product studios, creative tools companies, and enterprises embedding generative media into their workflows. Think of it as AWS Lambda for AI media generation — the plumbing layer that makes sophisticated generative content practical at production scale. Founded in 2021 by ex-Coinbase and Amazon engineers Burkay Gur and Gorkem Yurtseven.

$4B valuation · 137 employees · 32 open roles

Website · Careers

fal

Open roles