Lovable is an AI-powered software creation platform that lets anyone — coder or not — build a full-stack web application by typing plain-English descriptions. You describe what you want; Lovable generates the frontend, backend, database, and authentication, then deploys it in one click. GitHub sync means you own the code and can extend it with a traditional developer later. The platform serves everyone from solopreneurs validating an MVP to enterprise teams at Adidas, Zendesk, Workday, and Nvidia. It launched in November 2024, hit $100M ARR within eight months (faster than any software company on record), and reached $500M ARR by June 2026. Revenue comes from tiered subscriptions — Free, Pro ($25/mo), Business ($50/mo), and Enterprise (custom). The core insight the company bets on: for decades, building software required capital, coding skills, and time — Lovable collapses all three barriers simultaneously, turning "vibe coding" from a demo into a production-grade platform.